What is Digital Marketing?

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Before knowing what is Digital marketing, Firstly we have to know what is Marketing?

Marketing refers to activities a business/company undertakes to promote the buying or selling of a product and services. Marketing includes market research, advertising, selling and delivering product and services to consumers or other businesses.

Marketing is a never ending process because marketing helps company/business to increase goodwill and loyalty towards company or product and also helps to built strong connection between consumer and company.

Mainly there are two type of Marketing a company or a business uses in now a days

  1. Traditional Marketing
  2. Digital Marketing

What is Traditional Marketing?

When a company or a business uses old channels or a technique to market (promote, sell, market research) their product and service in order to reach consumers is know as traditional marketing.

Old channels like newspaper advertisement, Billboard, radio, pamphlet, Etc

What is Digital marketing?

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. In this type of marketing company or a business uses different type of channels/way to reach consumer like websites, mobiles devices, social media, search engine and other similar channels.

digital marketing became popular with the coming of the internet in the 2000s

Digital Marketing channels.

Digital marketing uses many different channels to market business, product and service to reach target customers. Depending on the business needs and goals. there are many ways(channels) to conduct digital marketing.

1. Website Marketing

A websites is one of the most important channels in digital marketing activities. It is a very powerful channels on its own. A websites should represent a brand, product and services in a clean and best way. it should be fast, mobile-friendly and easy to use

2.Content Marketing

the goal of content marketing is to reach potential customers through the use of content. content usually published on a websites and then promoted through social media, email marketing, search engine optimization, or even on other different channels. The tools of content marketing include blogs, ebook, online courses, webinars. Etc

3.Social Media Marketing

The primary goal of a social media marketing is brand/product, services awareness and establishing social trust. as you go deeper into social media marketing, you can use it to get leads or even as a indirect sales.

Tweets, post, shorts videos are one of the basic key element of social media marketing

4.Email Marketing

Email marketing is still one of the most important marketing channels. many people confuse email marketing with spam email marketing, this type of marketing allows companies to get in touch with their targeted consumers and also helps in retargeting marketing.

5.Video Marketing

In todays era of marketing video marketing is most effective channels to promote business/product and services because video has more meaning and also target consumer/audience in more deeper way than any other form of marketing.

One of the best video marketing platforms is Youtube. Youtube is one of the most popular search engines in the world because a lot of users are turning to youtube before buying and learn something, read a review related to that brand or a product and services

there are many other video marketing platforms, such as Facebook videos, shorts, reel, and many more.

As the list above indicates, their are many other different channels of digital marketing. For most businesses, successfulness is depend upon how that business or a company use such marketing or a marketing channels in a good and in a effective way.

On Key

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